What is a niche? Is it a limiting mindset to only target one audience?
Zack and Matt tackle a hot topic in the insurance industry: Your bullseye, your target market… also known as, your niche! The guys compare health food stores, USAA, fast food companies, and many other businesses to breakdown why you need a niche.
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"If you work in the insurance industry and are not listening to this podcast, you’re making a mistake. Matt & Zack know what they are talking about and give you every technique they use for their own agency to help you GROW! Not only do they provide you with great advice, but they also make it very entertaining."
-Matthew.Turner, January 13, 2020
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-Mattie Clark, August 23, 2019